GAVIN WATSON × BARACUTA

Baracuta presents a new collaboration with the British photographer Gavin Watson, whose work has documented youth culture and working-class identity in Britain since the early 1980s. The project brings together a photographer whose lens has quietly shaped the visual memory of a generation and a brand whose garments have long been part of that story.

Watson first came to prominence through his intimate documentation of skinhead culture in Britain. Photographing from within his own community, he captured a world rarely seen with such honesty and closeness. His influential book Skins remains a defining record of the era and later served as inspiration for the film This Is England. Over the decades that followed, Watson continued to photograph subcultures, anti-establishment figures and the everyday realities of British youth.

Throughout his archive, the Harrington jacket appears again and again. Within Watson’s photographs, it becomes more than a garment: a marker of belonging, identity and personal style.

The collaboration therefore represents a natural meeting point between Watson’s visual world and Baracuta, the original creator of the G9 Harrington jacket. Both share a deep connection to British heritage and to the communities that have shaped modern style from the ground up.

The Collection

The Gavin Watson × Baracuta collection reflects this shared history through a selection of pieces that draw from archival imagery while remaining grounded in the present.

At its centre is the G9 Gavin Watson Patches Jacket, an interpretation of the original silhouette crafted in the United Kingdom. The design retains the defining elements of the G9, the ribbed dog-ear collar with double-button closure, raglan sleeves, umbrella back yoke and practical pockets, while bespoke photographic patches appear across the chest and sleeves. Each image is drawn from Watson’s archive, transforming the jacket into a quiet, wearable gallery.

Alongside it, the G9 Gavin Watson Printed Lining Jacket preserves the classic
exterior of the G9 while revealing a full photographic lining inside. Printed with imagery from Watson’s body of work, the interior offers a more discreet tribute to his decades of documenting British youth and subculture.

The collection also introduces a set of Gavin Watson Pin Badges, conceived as small collectable emblems. Presented as a set of four, three feature recognisable photographs from Watson’s archive while the fourth carries the Baracuta logo.

Completing the collection are Gavin Watson Tee 1 and Gavin Watson Tee 2, each translating imagery from the photographer’s archive into an everyday garment. The pieces extend Watson’s visual language beyond the frame, bringing his photography into a new context.

Together, the collection reflects the enduring relationship between clothing and identity. For generations, the G9 Harrington has appeared within youth movements and subcultures that defined their own visual codes. Through Watson’s photography, those moments were preserved; through this collaboration, they return in a different form.